If you're considering a degree in communications or have recently graduated, you might be wondering, "What can I do with a communications degree?" The good news is that a communications studies opens up a wide array of career paths.
 
This blog will explore various options and provide insights into how you can leverage your communication major to find a rewarding career.
 
 

Understanding Communications Degrees

 

Before diving into jobs for communication majors, let's briefly understand what a communications degree entails. Verbal communications programs typically cover topics like media studies, public relations, journalism, marketing campaigns or advertising, and digital media.
 
This degree can prepare students and help them learn about effective communication techniques, media ethics, and how to craft compelling messages for different audiences.
 
The skills you gain are versatile and highly valued in many industries.
 
 

What Can You Do with a Communications Degree

 

Here are some exciting career paths you can pursue with a communications degree, entry-level or more:
 
 

Public Relations Specialist

 

Public relations (PR) specialists are one of the top jobs that manage the public image of organizations. They write press releases, coordinate with media outlets, and plan events to promote their clients. PR specialists also handle crisis communication, ensuring that their organization maintains a positive reputation even during challenging times.
 
 

Marketing Manager

 

Marketing and advertising managers develop strategies to promote products and services. They work on advertising campaigns, social media marketing, and market research. With a communications degree, you'll have the skills to understand consumer behavior, craft persuasive messages, and measure the effectiveness of marketing efforts.
 
 

Journalist

 

Journalists gather information, write news stories, and report on current events. Whether you’re interested in print, broadcast, or online journalism, what you get with a communications degree provides a strong foundation in research, writing, and ethical reporting.
 
 

Social Media Manager

 

Social media managers create and oversee content on social media platforms. They engage with audiences, monitor trends, and analyze the performance of social media campaigns. This role requires creativity, strategic thinking, and strong writing skills, this is also among the jobs you can get.
 
 

Corporate Communications Specialist

 

Corporate communications specialists handle internal and external communications for companies. They write newsletters, create presentations, and develop strategies to communicate company goals and updates to employees and stakeholders.
 
 

Advertising Executive

 

Advertising executives work on creating and placing advertisements. They collaborate with creative teams to develop ad campaigns that capture attention and drive sales. This role involves a mix of creativity and strategic planning.
 
 

Event Planner

Event planners organize events such as conferences, weddings, and corporate meetings. They handle everything from venue selection to logistics and marketing. Strong communication and organizational skills are essential in this role.
 
 

Content Writer

 

 

Content writers produce articles, the target audience and create engaging, informative content. A communications degree equips you with the research and writing skills needed for this role.
 
 

Broadcast Producer

 

Broadcast producers work behind the scenes in radio and television. They coordinate the production of shows, manage schedules, and ensure that everything runs smoothly during broadcasts. This role requires excellent organizational and multitasking skills.
 
 

Public Affairs Specialist

 

Public affairs specialists manage relationships between organizations and the public, including government entities. They often work for non-profits, government agencies, and large corporations, focusing on policy, public opinion, and community engagement.
 
 

Copywriter

 

Copywriters create persuasive and compelling copy for advertisements, marketing materials, and websites. This role involves understanding the brand's voice and crafting messages that resonate with the target audience. Creativity and strong writing skills are key here.
 
 

Media Planner

 

Media planners strategize where and when advertisements should be placed to reach the target audience effectively. They analyze data on consumer habits and media usage to make informed decisions. This role combines analytical skills with knowledge of media trends.
 
 

Crisis Communications Manager

 

Crisis communications managers help organizations navigate through difficult situations by managing communication with the public and media. They develop plans to address potential crises and ensure that the organization’s message remains consistent and clear.
 
 

Customer Relations Specialist

 

Customer relations specialists handle communication between a company and its customers. They address customer inquiries, resolve complaints, and work to improve the overall customer experience. Strong interpersonal skills and a calm demeanor are important in this role.
 
 

Human Resources Specialist

 

Human resources specialists often handle internal communication within a company. They work on employee relations, recruitment, and training programs. This types of jobs also need effective communication skills because they are crucial for explaining policies, conducting interviews, and resolving workplace issues.
 
 

Non-Profit Communication Director

 

Non-profit communication directors oversee the communication strategies for non-profit organizations. They manage public relations, social media, and fundraising campaigns, basically it is firmly related to media and communication. This role is ideal for those passionate about making a difference and using their skills for a good cause. 
 
But for this you need strong communication skills because ultimately that is what communications careers require. 
 
 

Film and Video Editor

 

Film and video editors work on creating and editing visual content for movies, television shows, and online videos. They collaborate with directors and producers to bring stories to life through visual media. This role requires technical skills and a keen eye for detail.
 
 

Building a Career in Communications

 

To build a successful career in communications, here are some steps you can take:
 
  1. Gain Experience: Internships and volunteer work can provide valuable hands-on experience. Look for opportunities to work with organizations that align with your career interests.
  2. Develop Your Skills: Continuously improve your writing, speaking, and technical skills. Take advantage of workshops, online courses, and professional development programs.
  3. Network: Build connections with professionals in your field. Attend industry events, join professional organizations, and use social media platforms like LinkedIn to connect with others.
  4. Create a Portfolio: Showcase your work by creating a portfolio that includes writing samples, campaign materials, and any other relevant projects. This will be helpful when applying for jobs.
  5. Stay Informed: Keep up with industry trends and advancements. Read industry publications, follow thought leaders, and participate in webinars and conferences.
  6. Consider Further Education: Depending on your career goals, you might benefit from additional certifications or a graduate degree in communications or a related field.

 

The Future of Communications

 

The field of communications is constantly evolving with advancements in technology and changes in media consumption habits. Here are some trends to watch:
 
  1. Digital and Social Media: As digital and social media platforms continue to grow, so will the demand for professionals skilled in these areas. Understanding algorithms, analytics, and content creation for these platforms will be increasingly important.
  2. Video Content: Video content is becoming more popular across all platforms. Skills in video production and editing will be valuable assets.
  3. Data-Driven Strategies: Using data to inform communication strategies is becoming more common. Understanding how to collect, analyze, and apply data will be a key skill.
  4. Virtual and Augmented Reality: These technologies are beginning to be used in marketing and communication. Staying informed about these developments can give you a competitive edge.
  5. Remote Work: The trend toward remote work is likely to continue, so being adept at virtual communication tools and techniques will be beneficial.

 

Bottom line

 

A communications degree offers a versatile foundation for a wide range of career paths. Whether you’re interested in public relations, marketing, journalism, or digital media, the skills you gain from a communications program are highly valued across many industries.
 
By gaining experience, developing your skills, and staying informed about industry trends, you can build a successful and rewarding career in communications. Remember, the key is to find a path that aligns with your interests and strengths, and to continuously seek opportunities for growth and learning.